Consumer organisations in three countries are together carrying out the project "Nordic Consumer Testing of Dual Quality and Misleading Branding Strategies". All planning is done together and all products are purchased in all three markets. The Swedish consumer organisation Sveriges Konsumenter leads the project, while all three organisations – and magazines – will be communicating the results in each country.
Sveriges Konsumenter
The largest independent consumer organisation in Sweden. Was founded in 1992 and has 21 different member organisations in Sweden. Sveriges Konsumenter also owns the consumer advise magazine Råd & Rön. Read more about Råd & Rön here.
Kuluttajaliitto – Konsumentförbundet
A consumer interest group in Finland that provides consumers with advice along with information. The consumer association is an independent civic organisation that is open to everyone. Read more here.
Kuluttaja
A Finnish impartial and commercially independent consumer magazine with about 21 000 readers. Read more here.
Forbrugerradet Taenk
The Danish consumer organisation unites 85 000 individual members as well as 28 different member organisations. They also publish the magazine Penge om privatekonomi. Read more here.
23 september, 2020